PayPal App Now With NFC Capability
PayPal have just released an update to their Android App which allows users to send money to their friends using NFC technology. PayPal says that it’s a simple process: “Just enter an amount, and then...
View ArticleStarbucks Launches iPhone App with Mobile Barcode Payments
Today Starbucks released a new iPhone app that enables customers to pay in store using their iPhone. It works by linking the customer’s Starbucks card to the app and providing a barcode which is then...
View ArticleJCDecaux Brings NFC Technology to Reading Town Centre
The UK town of Reading has been chosen by JCDecaux, Europe’s largest out-of-home advertising company, to have all of the billboards, posters and bus stops in the town centre converted to include NFC...
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NFC Infographic from Posterscope
Posterscope and Clear Channel have created an infographic following research on consumer adoption of mobile NFC. 1000 online interviews were conducted on smartphone owners from the USA and the UK and...
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NFC for Mobile Payments Won’t Catch on Until 2015
NFC technology has come a long way since its inception in 1983 with the RFID patent, but it seems marketers have not yet caught on to its full potential. A recent study by Gartner found that whilst...
View ArticleNFC Posters Coming to a Cinema Near You
DCM (Digital Cinema Media) has partnered with outdoor specialist Primesight to bring 100 NFC-enabled posters to cinemas across the UK. DCM states: “The state of the art units will unlock even more...
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NFC Business Cards from Moo.com
Moo.com, a custom business card store, is testing new NFC-enabled business cards that can provide users with much more information than standard cards. The business cards are embedded with tiny...
View ArticleM for Mobile Release NFC Payments Report
NFC looks set to enable transactions totalling around €87 billion worldwide by 2015 so it’s essential for businesses to know how to position themsleves in order to capitalise on this boom. In order to...
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